Marketing Checklist

HOW TO KEEP YOUR PICTURE BOOKS SELLING WELL

Marketing Checklist

PUBLISHERS ONLY

1) EDUCATIONAL
Teacher/classroom market grades preK – 12

2) LIBRARY
Public, school and university
*Awards (Caldecott, Newbery, etc.)
*Conventions (National, State Awards—2 per state)

(1 & 2 known as the Institutional Market)

3) PUBLICITY
*Reviews (Publishers Weekly, School Library Journal, The New York Times etc.)
*Media Contacts
*Set up book signings

4) RETAIL
Bookstores, Retail sales
Promotion and sales materials
*posters and displays

AUTHOR-ILLUSTRATORS

1) EDUCATIONAL
*Elementary, JHS, HS Author-Illustrator workshops
*Professional/Teacher/Parent Development Author-Illustrator workshops

2) LIBRARY
*Literary Author-Illustrator workshops
*Attend, sign books or give workshops at Conferences and Conventions
*Learn Awards (National, State, Grade level, for writing or art or for both)

3) PUBLICITY
*Local reviewers, on-line reviewers, SCBWI reviewers, personal contacts
*Press Releases
*Press packet
*Book signings at local stores
*Emailing
*Website